Renting out your home in Asheville, NC, can be a great financial decision. North Carolina is a rather landlord-friendly state, so you can enjoy plenty of benefits. Plus, you’ll be able to earn a stable passive income every month.
If you want your Asheville rental to thrive, you need to make it stand out from the rest. Luckily, with a good marketing strategy, you can find great tenants, avoiding a vacant property. Here’s how to advertise your Asheville rental in seven simple steps:
1. Ensure the Property is in Good Condition
To attract tenants, you want to ensure that your presenting a property that’s in top condition. Start by deep cleaning the property and making any necessary repairs.
If you want to make the most out of your rental, consider the kinds of amenities your target tenant demographic desires and look into investing in some essential rental property renovations.
Depending on your budget, you can also opt for smaller cosmetic upgrades, like painting the walls or changing our cabinet hardware, to make it look even better. Ultimately you want to ensure that the property is pique condition before you start the advertising process.
2. Take Quality Pictures
Adding high-quality pictures to your rental listings can give you a competitive advantage. The good news is that you don’t have to hire a professional to take great photos for your rental ad.
It all starts with cleaning the property and staging the furniture and decorations to showcase your property’s best attributes. Next you want to ensure that you have good lighting. Natural-light photography is best, but you can also achieve great results by turning the lights on.
Another important thing to include is a list of all the rooms or shots you want to add to your listing, so you don’t miss any. Be sure to include shots of all the bedrooms and bathrooms, the kitchen, the living room, and the outdoor areas in the house. Filming a video of your rental property is also a good idea to attract more tenants.
If you want to invest in a professional camera, a DSLR camera is a great choice. But a smartphone can also work wonders. Just make sure the pictures have a minimum resolution of 72 pixels. And don’t forget to play around with the angles and the settings.
3. Write a Great Listing
Good ad copy accompanying your high-quality photographs can significantly improve the success of your rental listing. When you’re ready to start writing, it’s important to keep the following in mind:
Write an Attractive Headline
The headline of your listing will be the first thing a potential tenant will see. You should write something that will make them want to keep reading. A great idea for listings is to give a brief description of the property, including the number of bedrooms and bathrooms and the price of rent.
Highlight the Best Features
Make sure to mention the best attributes or unique characteristics of your rental in the main description of your listing. This will help make your property listings stand out to a potential tenant.
Keep it Brief
Four to six sentences should be enough to give a prospective tenant a general description of your property and its policies.
End with a Call to Action
If you want to increase the chances of an applicant contacting you, add a call to action at the end of your listing. Something like “Call 'your number' for more information” can go a long way.
4. Set the Right Rent Price
The price of rent is a key factor renters consider when looking for rentals online. Prospective tenants want to know early on what they should expect for rent payments.
By assigning an accurate rent price you both help attract tenants to your rentals and maximize your income. So, before listing your rental, do some research into the local rental market. Seeing what similar rentals in the neighborhood are charging can help you set an adequate rent price.
5. Market Your Rental Online
Once you have a great listing, it’s time to advertise it. Nowadays, most renters prefer to search for rentals online. So, make sure to post your listing on top rental sites. When it comes to rental property marketing, the more sites you post your ads on, the easier it will be to find great tenants.
If you want your property to get even more visibility, you should also create ads for social media. Facebook, Instagram, and YouTube are great platforms to advertise rental properties.
6. Use Traditional Marketing Strategies
While many renters prefer to browse listings online, don’t ignore traditional real estate marketing strategies. For instance, you can place a “For Rent” sign in the yard or post flyers on local community bulletin boards. You never know if someone passing by is looking for a place to rent in the area.
Another great tactic is word-of-mouth marketing. With the help of family, friends, and coworkers, you can get the word out that you have a place for rent. This way, you can find a great renter with good references more quickly.
7. Keep Renters Happy
One of the best ways to build your rental businesses reputation aside from advertising is by offering tenants a great renting experience. Happy tenants are more likely to stay long-term. Plus, once their lease is up, they’ll be happy to recommend your rental to their friends and family or write positive reviews for your property.
Consider hiring a property manager, they can improve your landlord tenant relationships, conduct tenant screening, and offer expert advise when it comes to property marketing. A property management company can help you through every step of the rental process with their services.
Bottom Line
Advertising your rental property is key for filling your vacancies and keeping your rental business profitable. Now that you know the key things to keep in mind when advertising your rental, you can put them into practice!
If you need help marketing your rental property, contact House In Order Property Management today! With over a decade of experience, we know how to make an Asheville rental stand out from the competition. Contact us today to learn about our property management services!
